+STUDIO CONCEPT / DAYBREAK
A brighter kind of everyday.
A sparkling citrus concept that turns a simple product ritual into a bold, unmistakable brand world.
Product imagery and campaign direction created for this studio concept. Self-initiated work; no performance claims.
+THE QUESTION
How do you make an everyday drink feel like a small occasion in a very crowded feed?
Own the first bright moment. Warm color, tactile product imagery, and direct, optimistic copy give DAYBREAK a world people can recognize before reading the label.
+THE CAMPAIGN THOUGHT
Open a brighter moment.
+AN IDEA, CONNECTED
Built to go
beyond the visual.
A coherent creative direction can connect the brand, its content, the buying experience, and the next conversation.
01A confident wordmark and sun-led visual identity
02A campaign platform: “Open a brighter moment.”
03Product-first social and advertising concepts
04A focused product discovery and purchase journey
+GOOD THINGS START WITH A CONVERSATION